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News

SPIN CYCLES; Healthcare marketing-communications efforts have taken on increasing strategic importance

Authors : By:Michael Romano

Source: Modern Healthcare, November 21, 2005 Special Report, p. 28 8pp

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News

Immune to marketing?; Med students say gifts won't influence them: study

Authors : By:Andis Robeznieks

Source: Modern Healthcare, September 19, 2005 Physician Affairs, p. 52 2pp

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News

Unbundling a practice; At hearing, a leading GPO says it plans to stop controversial marketing strategy

Authors : By:Cinda Becker

Source: Modern Healthcare, July 21, 2003 The Week in Healthcare, p. 14 3pp

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News

Medicare a marketing ploy? Firm finds HHS not amused

Source: Modern Healthcare, April 14, 2003 Outliers: Asides & Insides, p. 36 3pp

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News

Marketing offensive; Wis. hospital runs ads implying it offers safer care

Authors : By:Michael Romano

Source: Modern Healthcare, March 29, 2004 The Week In Healthcare, p. 10 2pp

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News

It's all about integrity; A sales icon passes away, leaves us with his common-sense marketing legacy

Authors : By:Charles S. Lauer

Source: Modern Healthcare, June 2, 2003 Publisher's Letter, p. 24 3pp

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News

Marketing Medicare; Legislation would force federal program to compete with private sector

Authors : By:Laura B. Benko

Source: Modern Healthcare, December 22, 2003 ABCDs of Medicare Reform, p. 30 4pp

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News

Campaign for sale; Tenn. system peddles ad ideas for trimming ER visits

Authors : By:Michael Romano

Source: Modern Healthcare, September 6, 2004 The Week In Healthcare, p. 16 3pp

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News

Skipping the hospital; Implant campaign goes straight to the patient

Authors : By:Cinda Becker

Source: Modern Healthcare, April 28, 2003 The Week in Healthcare, p. 16 3pp

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News

High-pressure health plans; Insurers accused of courting seniors too aggressively

Authors : By:Laura B. Benko

Source: Modern Healthcare, August 4, 2003 The Week in Healthcare, p. 18 3pp

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